Moov Now is marketed as the wearable fitness product which goes “further than any other on the market”.
The bold claim by its creator – California-based company Moov In. – is based on the product being a virtual coach.
Moov Now has the ability to provide real-time feedback with actionable insight into every workout, so users not only know the number of kilometres they've run or laps they've swum, but how to improve every movement.
The product tracks activity and form while exercising and also provides real-time audio and visual guidance on the user’s activities.
For example, when running, the user is advised when to land softer, shorten stride or pick up the pace.
For swimming, the programme provides automatic lap, stroke and turn breakdown, while the cycling programme monitors speed, distance, cadence and elevation.
It also provides gear coaching for the rider.
There are also seven-minute workout and cardio boxing programmes, which provide an interactive experience aiming to get users to work to their full potential.
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